To further my market research and gain more inspiration I visited London again to explore the latest collections and how they differed from my first visit. There was a particularly inspiring display on at Liberty's which focused on garments that were embroidered and embellished. There were a range of styles on show but the most used technique was digital embroidery. Seeing these garments gave me a good insight into how high-end designers are currently using digital embroidery in their designs and the varying approaches to style that are being explored. It was also good to see the scale and placement of the embroidery which I can use as inspiration for my design ideas when creating final samples.